Review
We review what you already have, what needs to change, and where the identity will show up.
8171 & Co. Service
Brand Identity Design
Logo direction, brand rules, typography, and everyday business materials for small businesses that need a more consistent visual identity.
Book a Design CallWho it is for
- New businesses preparing to launch with a more polished visual identity.
- Restaurants, local shops, service providers, and founders who need logo and business materials that feel consistent.
- Businesses with an existing logo that need clearer rules, print files, or everyday brand materials.
What we create
- Logo and wordmark direction
- Brand rules for color, typography, and usage
- Business cards and everyday brand pieces
- Organized files for print and digital use
Process
From first direction to a usable identity system.
Direction
We set a visual direction before moving into logo, type, color, and business materials.
System
We design the working parts of the identity so they can be used together.
Handoff
You receive organized files and simple notes for everyday use.
Deliverables
- Primary logo or wordmark
- Secondary mark or simplified lockup
- Color and typography guidance
- Business card design
- Exported files for print and digital use
FAQ
Common questions
Can you work with an existing logo?
Yes. We can refine an existing logo system or build supporting materials around the mark you already use.
Do you create business cards and print files?
Yes. Brand identity projects can include business cards and production-ready files for everyday business use.
Is this only for new businesses?
No. This is also useful for established businesses that need their materials to feel more consistent.
Do you serve clients outside Union City?
Yes. We work with businesses in Union City, Fremont, Newark, Hayward, the Bay Area, and remote clients.